How Bummer Streamlined Demand Forecasting and Sourcing

‍

‍About Bummer:

Bummer, a standout D2C innerwear brand, rose to fame on Shark Tank India. Founded in 2020 in Ahmedabad, it offers ultra-soft, eco-friendly innerwear crafted from sustainably sourced MicroModal fabric. Bummer features funky designs and bold colors, it caters to 200M+ digital millennials, blending comfort with sustainability

‍

Solution Implemented:

Bummer turned to EasyReplenish to tackle these challenges. The implemented solution included:

• Demand forecasting in growth phase: Integrating a growth multiplier into demand forecasting to accommodate anticipated growth during the promotional period.
• Customized Source Planning (Fabric Prints): Tailored planning in sync with demand to optimize at the fabric prints level to ensure efficient supply chain management.
• Unified dashboards for sales operations: Splitting sales on multiple product attributes across 5 marketplaces channels, Inventory health metrics, Purchase orders status and Vendor supply tracking - all in one place refreshed automatically.
• Replenishment Planner: A sophisticated planner to manage print-level MoQs and reorder SKUs efficiently.