About Rubans
Rubans is a leading fashion accessories brand known for its trendy and high-quality jewelry. Featured on Shark Tank India, the brand has rapidly grown its presence with a dynamic product catalog. They sell on multiple marketplaces and through their own website.
Challenges Faced
- Multi-channel visibility: Difficulty in visibility of demand trends across websites and marketplaces.
- Bestseller Stockouts & Sales Loss: Limited visibility on bestseller availability and revenue loss due to stockouts.
- Lost Bestsellers: Previously successful SKUs went out of stock unnoticed and were not replenished.
- High Surplus Inventory: Inefficient SKU discontinuation led to capital being blocked in slow-moving products.
Solution Implemented
- Accurate Demand Forecasting: Improved prediction of stock needs using historical trends and real-time insights.
- Sales Loss & OOS Analysis: Tracked Segment A Out-of-Stock (OOS) days before and after implementation, helping measure topline growth.
- Rediscovery of Forgotten Bestsellers: Identified lost bestsellers using in-stock DRR (sales velocity) and restocked them.
- Data-Driven SKU Discontinuation: Enabled fact-based decisions to discontinue slow-moving SKUs, significantly reducing surplus inventory.
Results
- Improved Bestseller Availability: Fewer stockouts, leading to higher sales.
- Topline Growth: Reduced OOS days for key products, directly impacting revenue.
- Better Inventory Efficiency: Focused replenishment on high-performing SKUs, cutting down excess stock.
- Reduced Working Capital Blockage: Optimized SKU selection and stock allocation, freeing up resources.
