Effective Date: 23 December 2025

EasyReplenish (“we”, “our”, or “us”) is operated by Marketrics Technologies Private Limited, registered in Gurugram, Haryana, India. This Privacy Policy explains how we collect, use, disclose, and protect information when you install or use the EasyReplenish Shopify App and related services (the “Service”).

By installing or using the Service, you agree to this Privacy Policy.

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1. Information We Collect

1.1 Information from Shopify

When you install EasyReplenish, we access certain data from your Shopify store as permitted by Shopify and authorized by you, including:

• Store name and domain
• Product, variant, and SKU data
• Inventory levels and stock movements
• Orders, fulfillments, and sales history
• Vendor and purchase order–related metadata

This data is used only to provide inventory alerts, replenishment recommendations, and related automation.

1.2 Personal Information

We may collect limited personal information such as:

• Name
• Email address
• Business contact details

This information is used for account access, onboarding, customer support, and service-related communication.

1.3 Usage & Technical Data

We automatically collect technical data including IP address, browser type, device information, and in-app activity logs to improve performance, reliability, and security.

2. How We Use Your Information

We use collected information strictly to:

• Provide, operate, and maintain the EasyReplenish Service
• Generate inventory alerts and replenishment recommendations
• Improve forecasting and replenishment accuracy
• Communicate service updates and provide customer support
• Monitor usage, prevent misuse, and ensure system security
• Comply with legal and regulatory obligations

We do not use Shopify data to build or train generalized models, resell insights, or benefit other merchants.

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3. Disclosure of Personal Information to Third Parties

We do not sell your personal or store data.

We may share limited, non-sensitive information with trusted third-party service providers only as necessary to operate, analyze, and improve the Service.

Analytics & Product Usage Tools

We currently use the following third-party services:

• Google Analytics – for aggregated usage and performance analytics
• Hotjar – for anonymized user interaction insights
• Factors.ai – for aggregated product usage and engagement analysis

These services may collect technical data such as IP address, device type, browser information, and interaction metadata.
They do not receive access to sensitive Shopify data, including customer details, order-level information, inventory quantities, or vendor data.

We may also disclose information if required by law, legal process, or to protect our legal rights.

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‍4. Business Transfers

If Marketrics Technologies Private Limited is involved in a merger, acquisition, restructuring, or sale of assets, user information may be transferred as part of that transaction. Any transferred data will remain subject to protections consistent with this Privacy Policy.

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5. Data Retention & Deletion

We retain data only for as long as necessary to provide the Service and meet legal obligations.

Upon app uninstallation, we delete or completely anonymize your store data within 90 days, unless retention is required by law.

You may also request deletion of your data at any time by contacting us.

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6. Your Rights and Control Over Your Data

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent where applicable

Requests can be made using the contact details below, and we will respond within a reasonable timeframe in accordance with applicable laws.

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7. Cookies & Tracking Technologies

We use cookies and similar technologies for essential functionality and analytics. You can control cookie usage through your browser settings, though some features of the Service may not function properly without cookies.

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8. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your information. However, no system can guarantee absolute security.

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9. Children’s Privacy

EasyReplenish is intended for business use only and is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors.

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10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date. Continued use of the Service after changes constitutes acceptance of the updated policy.

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11. Contact Information

For questions, data requests, or privacy concerns, contact:

Email: support@easyreplenish.com
Company: Marketrics Technologies Private Limited
Location: Gurugram, Haryana, India